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Behind the bitter rivalry between Apple and Google-and how it’s reshaping the way we think about technology The rise of iPhones, smartphones and tablets has changed the world. At the centre of this are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in the feud of a generation-a battle that will play out not just in the marketplace but in the courts and on screens around the world.